We orchestrated a first-of-its-kind mixed reality jam session, where accomplished creators learned to play the piano, live, in front of an intimate audience during Art Basel - demonstrating the power of Meta technology. The session was capped off with a performance by Grammy Award winning artist Victoria Monet.

Deliverables included all copy on branding, stage visuals, a custom AR Instagram Story filter and numerous IG Stories and Reels.

Press coverage:

+ Hypebeast
+ Vibe
+ Refinery29
+ Rolling Stone
+ Essence
+ DesignMilk
+ Upworthy 

Stats:

+ Meta won SOV among tech competitors at Art Week Miami

+ Dominated YA media landscape covering Art Week Miami 

+ 9% engagement rate on creator content, almost 3x internal KPIs