Experienced freelance copywriter with over 15 years of expertise in agency and client-side roles across the tech, healthcare, e-commerce, and gaming industries. Specializing in results-driven messaging, I create impactful copy that elevates brands through social channels and experiential events.
experience
2020 - present
FREELANCE CREATIVE DIRECTOR
Clients include Meta, UNICEF, Credit Karma, Amazon, Zappos, Curology.
2016 - 2020
TRUECAR, SANTA MONICA
Associate Creative Director, marketing and UX copy.
2015- 2016
FREELANCE
Clients include 72andSunny, Saatchi &Saatchi, R/GA, Troika, MTV.
2013 - 2015
RPA, SANTA MONICA
Senior Copywriter, Honda.
2013
MEDIA ARTS LAB, LOS ANGELES
Senior Copywriter, Apple.
2011 - 2013
MTV, NEW YORK
Senior Writer, on-air promos for new show launches.
2007 - 2011
PUBLICIS, NEW YORK
Copywriter, P&G brands.
2005 - 2007
MJZ, LOS ANGELES
Production Assistant.
education
Art Center College of Design, Pasadena, CA
Bachelor of Fine Arts in Advertising
carolinelee@me.com
www.linkedin.com/in/leecaroline
www.workingnotworking.com/carolinelee www.instagram.com/lola_c_lee